Description

The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Introduction
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses.
We’re hiring a Digital PR Executive as part of our team in London working on a hybrid basis.
Purpose of the role
We’re looking for an enthusiastic, creative, and forward-thinking personality to join our Creative Services department within the digital PR team, bringing big, bold and boundary-pushing thinking to the table.
You’ll be collaborating with us in our mission to be industry trailblazers in our approach digital PR through innovation and integration with other digital marketing functions; reactive PR, content marketing, organic social, influencer marketing, UX – to name just a few.
We’re looking for fresh viewpoints and welcome those with informed opinions who are ready to challenge ours and our client’s thinking to help propel our PR product forward and grow our 20-strong department, whilst delivering consistently for our clients, the PR team, and wider members of the Creative Services team.
After all, if we do what we’ve always done in digital PR, we’ll shrivel up and stagnate in a hole devoid of creativity and vision… to paraphrase Henry Ford.
Key Responsibilities
Our client base spans a large pool of industries meaning no two days will look the same for you.
We work with clients of all sizes across home and interior, property, fashion and beauty, finance and legal, travel, leisure and tourism, healthcare, consumer electronics and jewellery – to name a few.
The core responsibilities for this role are:
You will have a strong desire for learning and gaining knowledge in all things Digital PR, spanning all formats; onsite campaigns, influencer content campaigns, reactive/newsjacking campaigns etc.
You will be required to develop basic understanding of complimentary functions in the context of Digital PR – research, design, content, organic social, influencer marketing, SEO, UX etc.
Be aware of current affairs and the impacts on our clients and their respective industries and use this knowledge to inform creative ideation.
Actively become familiar with the day-to-day news agenda across news and social platforms and familiarise yourself with trending industry topics that can be leveraged for reactive PR purposes across relevant clients.
Be an active participant in creative ideations, for both your own clients and others and linking all ideas to relevant briefing/strategy and insight documents – backlink audits, comms strategies, SEO briefs.
Develop campaign/project management skills and taking ownership and accountability for the outputs on your mapped accounts – with senior support where required.
Ensure all PR outputs are linking back the overall SEO strategy and are being measured and evaluated with this at front of mind.
Creating custom, targeted media lists and outreach strategies for PR campaigns that plug in news agenda and sector knowledge.
Secure high-quality links from top media / content publishers and websites and taking the initiative in changing tactics and angles until we hit desired KPI’s.
Exhibiting strong communication skills and being confident in building a rapport – often virtually - with both colleagues and clients.
Writing for purpose and to a good standard when it comes to spelling and punctuation: press releases, onsite editorial copy, media pitches, client emails etc.
Key Skills
You’ll be passionate about your career in digital marketing and hungry to learn about all things relating to Digital PR: social media, influencers, reactive PR, SEO etc.
You’ll be curious. About everything. Inspiration can come from anywhere and the more news, social content, and current affairs you take an interest in, the better.
You’ll be results driven, eager to achieve target KPIs for your clients, driving high-performing links and ultimately improving SEO rankings.
Critical thinking is integral to the role. Whether putting your PR ideas through their paces in quality control or being able to identify what hasn’t worked so well, and apply these learnings to future campaigns, you should always be putting your best foot forward with your PR outputs.
An analytical brain and an eye for detail will serve you well when reviewing large campaign datasets to get to the most interesting heart of any story, presenting something new, interesting, and unexpected to media.
Whilst a previous degree or junior role/internship in media, content, PR, or marketing would be desirable, we’re looking for people with passion over anything.
What we offer
This is a permanent role and will be based from our London office on a hybrid basis.
As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes:
Competitive Salary
Company-provided Medical Healthcare
Generous Pension provisions
Health and Wellness benefits
Volunteering days
Life Assurance
Working in diverse teams where you can make a real impact.
Exciting and rewarding environment.
Varied work across industries
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
About dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Skills Required

Public Relations
Digital Marketing
Critical Thinking
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