Description

PURPOSE
To develop and oversee Burberry’s E-Commerce & .com imagery execution within the in-house Photostudio. You will be responsible that the visual aesthetics drive the brand and achieve commercial impact across all E-Commerce assets.
RESPONSIBILITIES
Oversee, lead and inspire the art direction within the Burberry E-Commerce Photostudio for .com usage as well as supporting other Digital projects from time to time.
Work across fashion model, stills and video shoots.
Lead on end-to-end visual management, from concept to final image delivery.
Lead testing initiatives to continuously evolve the image proposition for .com according to customer and business needs.
Clearly articulate visual direction and ideas to relevant stakeholders.
Collaborate closely with production & post-production to ensure timely delivery of assets to site
Develop & implement style guides for fashion model and still life categories.
Develop and maintain relationships with photographers, styling and freelance art directors.
Develop the E-Commerce image strategy to ensure we deliver visual content to the highest standard, aligned to wider creative direction.
Research, conceptualise and execute assigned brand initiatives.
Provide leadership, inspiration, guidance, support and direction for the digital Photostudio team.
Manage multiple projects & live photography sets
Stay updated on competitor activities, and emerging talents to continually innovate and elevate our content offerings and incorporate them into our brand's visual language.
Developing and maintaining a consistent brand image across all visual touchpoints, reflecting the brand's strong visual identity.
EXPERIENCE
Proven creative experience working in luxury fashion production and/or design environments.
A depth of experience in Art Direction within luxury E-Commerce
Extensive experience working for a global brand, understanding of different market needs.
Strong relationships with photographers/stylists/hair and make up artists etc.
Excellent verbal, visual and written communication skills.
Highly proficient in design, typography, retouching, video and motion a plus, using Adobe Creative Suite.
Detail orientated and well organized with the ability to multitask and meet tight deadlines.
Positive and collaborative attitude, with own team, wider organisation and external collaborators.
A deep passion for branding, content & creative storytelling.
Strong artistic and creative abilities, with a keen eye for design and typography.
Knowledge of current fashion trends and an understanding of how to translate them into brand visuals.
Strong creative POV with an understanding of business objectives.