The CM&E team is seeking a Senior Product Manager to lead and drive Hardlines priority programs from a marketing perspective, focusing on strategic planning, launching, and measuring multi-channel traffic plans. You will work closely with CM&E channel owners to unlock activations, as well as Program owners within the GLs, who will become your main stakeholders with whom you’ll align on customer pain points and business priorities, and deliver together a curated and seamless experience.
The ideal candidate for this role is a talented product manager who embodies the qualities of being customer-obsessed, data-driven, detail-oriented, and capable of thriving in a fast-paced environment. The PM should possess exceptional project management skills, a deep understanding of customer insights, and the ability to develop innovative solutions to enhance the shopping experience. If you are passionate about driving strategic initiatives and delivering impactful results, we encourage you to apply for this role!
Key job responsibilities
Lead end-to-end strategic annual and 3Y marketing plan and delivery of multi-channel traffic plans for the owned program
Track, measure and report on channel results, contributing to business reviews regularly; Present strategy, learnings and recommendations to senior leadership
Evaluate and optimize iteratively based on business priorities and customer behavior and needs
Define and own goals, including unlocking new business strategies, ensuring channel availability, and making data-driven recommendations
Be the voice of the customer for your program, by diving deep into consumer insights, competitive landscape and driving recommendations that help how we deliver to customers
Be the representative of the CM&E team in Program forums, highlighting needs, dependencies and risks
Develop mechanisms to communicate proactively and effectively with CM&E WS (traffic, onsite, etc), partner teams (central teams), Program-related GLs, and senior leadership
Enable implementation of the strategy directing activities' execution towards: automation/standardization/centralization or AVS/Intern support
Own resources request for the Program to support execution (Interns, AVS, etc)
Advice AVS/intern/apprentice efforts in campaign execution
Be the representative for Programs in CM&E and external forums
Support set up of tracking and reporting of the different Programs for main business reviews (OP1/1, QBRs)
Define and activate mechanism for knowledge sharing across Programs (Program bi-weekly sessions) and channels (bi-weekly reviews with WS leads or channel owners)
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