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Global Head of Brand Communications & Reputation - 12-Month FTCAesop
13 days ago
  • LevelSenior
  • ProfessionsCommunications Manager, Brand Manager, Account Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
Role purpose
The Head of Brand Communications & Reputation is responsible for the corporate communications of the brand at an international level.
In this strategic role, your objective is to promote the unique image and culture of Aesop both externally and internally. You will continuously enrich and protect the brand's reputation, working in collaboration with global creative teams and countries. You define the corporate communication strategy under the responsibility of the Global Communications Director. You will be accountable for the consistency of our communication actions and their ability to surprise and stand out from the norm. You will ensure the brand's visibility throughout the year through initiatives, collaborations and partnerships that reinforce the brand's cultural authority.
In this global role, you are responsible for leading Aesop's global internal communications, ensuring all activities, assets and strategies are delivered in a timely and effective manner, building engagement with brand teams. You will also manage a team of communications experts. This is an influential role, which will require liaison with Aesop's senior leadership team.
Role responsibilities include, but are not limited to –
  • Sense of Purpose Strategy: Developing and creating communication tools that highlight the brand’s vision and unique culture. These tasks involve close collaboration with the brand’s executive management. You ensure the dissemination of these tools across regions and countries. 
  • Partnership and Collaboration Strategy: Leading the strategy, execution, and coordination of major international partnerships in collaboration with the brand’s creative and marketing teams. 
  • Communication Calendar: Creating and executing the brand’s communication calendar around key events that allow the brand to express its uniqueness and engage our audiences. 
  • Heritage Valorization: Highlighting our heritage, especially in the fields of architecture and design. 
  • Key Messages and Tools: Implementing key messages, creating messaging documents, and Q&A materials. 
  • Sustainability Amplification: Leading and executing strategies to amplify our sustainability efforts to all stakeholders, enhancing the awareness and understanding of Aesop’s commitments. 
  • Corporate Press Activations: Managing corporate press activations to promote the brand, its heritage, culture, philosophy, and exceptional expertise, particularly in architecture and design. Managing our spokespersons during interview preparations and business announcements. 
  • Leadership Communications: Overseeing leadership communications for the senior leadership of the brand (preparing for press interviews, conferences, LinkedIn posts). 
  • Internal Communication: Being responsible for the internal communication of the brand. Developing engaging tools to celebrate, inform, and mobilize our teams, particularly our retail consultants. 
  • Group Collaboration Working in collaboration with L'Oréal Group’s communication teams. 
  • Crisis Management: Coordinating the management of sensitive and crisis issues under the responsibility of the Director of Brand Communications.
This is a full time position operating with a hybrid working pattern, including 3 days on-site per week at Aesop's Global Head Office. This is a 12-month fixed-term contract.
What we are looking for
  • An expert in corporate communications and brand marketing, with a strategic mindset
  • Experience with corporate media 
  • An excellent communicator, relationship builder and adapt at managing multiple stakeholders 
  • Ability to work with discretion and confidentiality, as needed 
  • Experience in a global internal communications management role, dealing with senior stakeholders in sensitive situations 
  • A track record of successful internal communications and employee engagement experience in a fast moving, international organisation 
  • Experience in managing, writing, developing and coordinating employee publications, communications, and internal promotional material 
  • Highly proficient writing skills pertaining to the correct use of grammar, spelling and story construction techniques for various audiences. In particular with experience of delivering influential change and management communications 
  • Excellent verbal communication skills and the ability to articulate compelling directional support 
  • Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives
  • Commitment to fostering an inclusive and psychologically safe work environment.
What’s on offer
We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include -
  • Flexible, hybrid working pattern
  • Generous product discount allowance and bi-annual complimentary product allocation 
  • Paid volunteering allowance for all employees
  • Bonus opportunity based on personal, and business, performance
  • Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
  • Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.

Skills Required

  • Corporate Communications
  • Brand Marketing
  • Internal Communications

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