Yesterday
- LevelMid Level
- ProfessionsSocial Media Manager, Digital Marketer, Marketer
- TypeFull Time
- LocationLondon, United Kingdom
Like this job? Notify me with jobs that are similar
Description
About the Company:
This is an exciting opportunity to join one of our key Financial Services Client teams. We are a fast-growing subscription-based start-up with a vision to achieve rapid global scale and digital maturity. We are committed to maximizing subscriber engagement and revenue through innovative subscriber value management strategies. We are seeking a dynamic and results-driven Subscriber Value Management Performance Manager to lead the rollout and optimization of our global subscriber value management strategy. You will report into our Chief Marketing Officer.
About the Role:
The Subscriber Value Management Performance Manager will play a crucial role in executing and optimizing our global subscriber value management strategy to enhance subscriber engagement with our products and maximize revenue. This position requires a someone focussed on outcomes with expertise in subscriber lifecycle management, data analytics, and continuous improvement methodologies.
Key Responsibilities:
Strategy Execution and Optimization:
- Manager the rollout and ongoing optimization of the global subscriber value management strategy.
- Implement incremental data capture strategies to enhance customer insights and personalization efforts.
- Drive conversion, prospect management, onboarding, adoption, free trial conversion, upsell, retention, and win back initiatives across global markets.
Performance Analysis and Insights:
- Monitor key performance indicators (KPIs) such as subscriber engagement, conversion rates, retention rates, and revenue growth.
- Utilize data analytics and segmentation to identify trends, opportunities, and areas for improvement.
- Generate actionable insights and recommendations to optimize subscriber value management initiatives.
Campaign Management and Execution:
- Plan, execute, and oversee subscriber engagement campaigns across multiple channels.
- Collaborate with marketing and sales teams to align campaigns with business objectives and customer preferences.
- Implement A/B testing and performance tracking to continuously improve campaign effectiveness.
Team Management and Leadership:
- Direct and manage the work of journey orchestration and content authoring teams to achieve SVM objectives.
- Provide leadership, guidance, and mentorship to ensure alignment with strategic goals and objectives.
- Foster a collaborative and innovative team culture focused on delivering exceptional subscriber experiences.
Continuous Improvement and Innovation:
- Implement best practices and innovative approaches to enhance subscriber value management strategies.
- Foster a culture of continuous improvement and innovation within the subscriber value management team.
- Stay informed about industry trends and emerging technologies in subscriber lifecycle management.
Stakeholder Collaboration and Communication:
- Build strong relationships with cross-functional teams, including marketing, sales, product, and customer support.
- Communicate subscriber value management strategy, performance metrics, and recommendations to senior management and key stakeholders.
- Act as a subject matter expert on subscriber lifecycle management and performance optimization.
Qualifications:
- Experience: Minimum of 5-7 years of experience in subscriber value management, CRM management, digital marketing, or related roles, with a proven track record of driving performance and revenue growth.
- Technical Skills: Proficiency in subscriber management platforms (e.g., Salesforce, HubSpot) and data analytics tools. Strong analytical skills and experience with segmentation and targeting strategies are essential.
- Leadership Skills: Demonstrated ability to lead cross-functional teams, manage complex projects, and drive results in a global environment.
- Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and influence stakeholders at all levels.
- Problem-Solving Skills: Strong analytical and problem-solving abilities, with a focus on data-driven decision-making and continuous improvement.
- Customer Focus: Passion for delivering exceptional customer experiences and a deep understanding of subscriber engagement strategies.
Skills Required
- Performance Management
- CRM Management
- Digital Marketing
People who have worked with Dentsu Aegis Network
Lavinia Acheampong
- Entertainment Account Director
- KINC, OMD EMEA, Visual DNA, Dentsu Aegis Network
Daniel Ayim
- Founder & CEO
- Syzygy, Dentsu Aegis Network, Twogether, CISCO, Mindshare, PHD Global
Marta Camarada
- Digital Marketing & Photography
- SXWKS, Dentsu Aegis Network, Marta Camarada, Niume
Tanya Dennis
- Experiential / Event Director
- Centaur Media, UK Black Business Show, Dentsu Aegis Network, Crypto Investor Show, Informa
