Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist’s soul. Born Arthur Benjamin Sugarman in Brighton in 1925, at just 20 years old Arthur left a post-war torn Britain for America where he saw a land of hope and promise; he was full of drive and ambition. THE IDEA Ben started making shirts for other people. But soon his creative flair took over and he started designing his own shirts. Then in 1963 he was ready to launch the first Ben Sherman shirt. THE SHIRT Its basic design was influenced by the classic American Ivy League shirt but Ben’s design vision added the back hook, the button on the back of the collar, but most importantly his feel and passion for fabric, pattern and colour created a unique garment. THE LEGACY Now having existed for 5 decades the Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 5 decades, from the mods , to 2 tone and ska, to brit pop and is today still worn by the current bands and style leaders of the current decade.