British Standard Type is a contemporary digital foundry who create, publish, and distribute retail and custom typefaces. Established to explore the creative potential of new type technologies, we provide institutions and individuals with enduring, effectively-crafted digital tools for typographic communication. Driven by an understanding of the power of custom type as an ownable and valuable central asset—one that is carefully tailored to convey character, meaning and intent in accordance with the objectives and the demands of the intended context. Next to offering a custom type service, we publish a portfolio of retail typefaces. The design of these typefaces is mindful of contemporary design methodologies that utilise variable font technology and are built on an understanding of typographic history and considerate of the requirements of a range of different applications. A store dedicated to retail typefaces will be launching soon.