NIKELAB — THE NATURE OF MOTION
NIKELAB curated the exhibition titled THE NATURE OF MOTION at Milano Design Week showcasing conceptual works by contemporary designers, including Max Lamb and Martino Gamper. BRITISH STANDARD TYPE was approached by NIKELAB to design a custom headline and display typeface that would build upon the ideas of the exhibition and take primary inspiration from the Flyknit process.
BRITISH STANDARD TYPE worked closely with NIKELAB to create two angular sans serif typefaces for headline and display. The display version of the typeface is distinct from the headline through a web of interconnecting lines that fill the negative spaces of the typeface counters in reference to the innovative weaving process utilised in Flyknit production.
The typefaces were integral to the exhibition branding and used across all communications, including digital, print and environmental applications to provide a coherent identity that galvanised the experimental nature of the occasion. The exhibition, a first for NIKE and Milano Design Week was lauded in the design press and received record footfall during the week that it was open.
Typeface: NL Free Headline & NL Free Display
Additional: Logotypes
Commissioner: NikeLab
2 Styles: Regular Headline & Display
Coverage: Latin-A Encoded
Classification: Angular Sans Serif
URL: nike.com/nikelab
Project Tags
Companies
Nike
- Fashion and Textiles
