SAFiYAA

Launched in 2011 by Daniela Karnuts, Safiyaa is a demi-couture brand that celebrates femininity and all that makes a woman beautiful. Recognised for striking silhouettes in rich colours and luxe fabrics, a team of dedicated artisans use traditional techniques to create an elevated, versatile collection for day to night. Offering a refined aesthetic with a fresh perspective, every Safiyaa piece is imbued with an intriguing sense of confidence based on the guiding principles of enhancing and empowering a woman. With the goal of making women feel strong, confident and desirable, Safiyaa is committed to complimenting a woman’s form and designed to adapt fluidly to the ever-changing demands in her daily life.