VAGUE is a virtual global community of creatives and content consumers led by the CREW, creating visual stories and experiential moments online & offline that puts the audience and creative talent at the heart of production. Our aim is to explore and facilitate a new kind of user-centred media where everybody has a role to play. The Portal is our evolving prototype in response to the trappings of social media and mass production; pushing instead a slower, more sustainable, user-centred alternative that swaps out clout for culture, creating new opportunities for individuals to grow and foster more meaningful, borderless connections, and for brands to communicate with an empowered audience reflecting the change we want to see in the world.