21.condom

  • Isabella Rose

A group project submitted for the D&AD New Blood Awards 2019.

The brief:
How can you help Durex be the challenger of sexual conventions that are holding people back from the sex they deserve?

Our concept:
21.condom is a social media campaign created by Durex. The campaign will galvanise young adults into carrying and using condoms regularly, helping them to form a valuable habit.
The key piece of research was that it takes 21 days to form a habit. We propose the 21 day condom carry challenge, whereby young adults commit to carry and use a Durex condom for 21 days.
21.condom by Isabella Rose
21.condom by Isabella Rose
21.condom by Isabella Rose
21.condom by Isabella Rose
21.condom by Isabella Rose
21.condom by Isabella Rose
21.condom by Isabella Rose
Isabella Rose
Digital Designer