The new startup studio believes that there is always the contradiction between “good” design and time constraints. To strive for a balance between work and life, they look to produce unconventional, creative and quality design for their client with a good time management, without working 24 hours a day and 7 days a week. They would like to deliver the minimal design, simplicity is the keyword but still have a high attention to details. The fluidity of time is represented by the seamless line which it flows continuously in the circular logo.