As an illustrator, there will inevitably come a time in your career when you ask yourself "do I need an agent?"
There are many things to consider around this. Firstly, are you actually ready for one? How will your work hold out next to the myriad of other artists and styles on that agency's books? Secondly, how do you go about getting an agent that's right for you and how do you make sure your work stands out from the other hundreds of emails that will undoubtedly be filling the agency's inbox? How do you develop your illustration style? How do you figure out your 'niche'?
Nicki Field, Head of Illustration at Jelly has shared with us her answers and advice on all of the above and more.
How to know when you’re ready for an agent?
There are many reasons that artists will seek an agent. I would recommend that when beginning your search for an agent, you have to be really clear about why you want one. That way you will make sure you get the best out of the relationship and make sure you find the right fit. For example, do you already have a steady stream of clients and you’re looking mostly for support with project management and admin?? Or, is your main need gaining access to a wider pool of clients / wider promotion?? Or would you like to be a part of a team rather than working so solo?? Maybe you would like someone to help develop your work? Perhaps it’s a combination of all these things but being clear about what you’re looking for will really help your decision making.
This is a question we always ask artists at a first meeting, so that we can best determine the most effective way to work together. Of course as agents we’re always pushing and hustling for new work but that’s not the only thing a good agent should be doing for you.