Branding for ABR, an architecture firm based in Istanbul, Turkey, with a minimal and sustainable design approach. ABR works closely with acclaimed consultants and also with the clients, trying to establish an integrated design that, in time, will help to create buildings that engage better with the user and with its surroundings. ABR constantly seeks to find new ways of sculpting light and materials, minimize the environmental impact and consolidate the design from the start through producing details that represent the final building. Each ABR project is a unique work combining intellectual and artistic sensitivity tempered by the tradition and culture from which they spring.