Hype sessions is a four day conference bringing together all the Hype office staff and managers across Australia and New Zealand.
In 2016, adidas Originals introduced a new dimension to their design philosophy: the future.
The Future theme informed the design direction of the day session and evening event – aiming to engage and inspire Hype staff on the future of the brand.
adidas hosted staff in the Future Lab which included insight into new products for 2017, a cultural presentation fronted by Sneaker Freaker Editor Simon Wood and a panel discussion with Federico Maccapani and YO! Mafia.