Adidas Power Tri is a competitive event day dedicated to women who challenge resistance, strength, and speed. Each event is activated through one creator, showcasing each of their personality throughout the experience. The event is complemented by workshops, talks, relaxation spaces and live music.
Each page is flexible and can be broken out into modules, featuring a mix of Global and localised content that’s either always on or timed delivery. As a package the site for each city go live in one go at the beginning of the campaign, but for users, content will be shown and hidden at various points over the week.
