Adidas - The Puke Cube

  • Ivan Brou

Retail Launch / Experiential A shifted reality football roller coaster



Mounted on an expandable truck, the Adidas Puke Cube was a 6-sided cube of screens with directional sound to immerse our audience in the story behind the 4 new football boots released.


The render below is a 360° video of the entire Puke Cube experience as consumers seen it in the truck. To experience as close as the reality.
I do recommend using some VR goggles or headset with and headphones. If you are in the incapacity to do so, don’t hesitate to swipe and look around.

Inside footage
The footage below was a WIP filmed inside the Cube during the truck building phase.