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Adidas - The Puke Cube
Retail Launch / Experiential A shifted reality football roller coaster
Mounted on an expandable truck, the Adidas Puke Cube was a 6-sided cube of screens with directional sound to immerse our audience in the story behind the 4 new football boots released.
The render below is a 360° video of the entire Puke Cube experience as consumers seen it in the truck. To experience as close as the reality.
I do recommend using some VR goggles or headset with and headphones. If you are in the incapacity to do so, don’t hesitate to swipe and look around.
The footage below was a WIP filmed inside the Cube during the truck building phase.
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