“Unlock the Game” is a unique campaign that ran in real time across adidas’ social channels and pulled in adidas players who were battling it out for their teams in the Premier League.
The campaign consisted of contextual and tactical social print running before, during and after all the big games. When the big moments happened, adidas was there with a point of view, sparking debate and discussion online by commenting on the fortunes of the key players responsible for ‘unlocking’ the tightest league in memory, either with a goal, an assist, or a piece of magic.