ADIDAS X JUVENTUS // Dir. Craig Moore

Craig Moore takes to the “Bianco-Neri” football grounds with Adidas. Working closely with Iris Worldwide, Moore creates an engaging spot that reflects the classic dynamism of one of the most exciting football teams around. Elegant yet brutal, this film shows the dichotomy between Juve's signature playing styles to cleverly reveal the new Juventus kit and ask the question: How do you create? Like this, or like that? There are raw and real qualities to the simplicity of this piece of work. Much like a music video, this Adidas film balances player portraits with creative performances that show flare and style, using camera techniques, performance and styling to highlight the juxtaposition between the two worlds.The result is an action-packed journey of evocative imagery, provoking the viewers imagination and shedding light on the classic themes that form the foundations of the Juventus brand and culture.