Ted Baker "Christmas" // Dir. Craig Moore

This film uses fun and quirky performances to engage the viewer, showcasing various TB products and the wonderful range of clothing across the three main collections: Menswear, Womenswear and Colour By Numbers. What special gifts will you bring to Ted Bakers Xmas Party? We wanted to have fun with the performances, using playful and crazy actions to make the whole film fun, crazy and cool. Rhythm was very much a part of the process and we wanted the scenes and actions to have a musicality to them that flows easily from one subject to the next. To really push the creative boundaries of the performances, we explored a technique called ‘cinemagraphing’ which allowed us to section off a part of the shot to create a repetitive action that seemed almost believable... but not. It was all in the name of some good old Christmas fun. Laugh, be merry, and look great.