AGENZIO By Paperchase - Pop Up

  • Caitlin Shephard

AGENZIO, Shoreditch pop up. A fast-paced, brilliantly collaborative process with lots of challenges and a smashingly successful outcome. This project with Paperchase took me back to my Production Design days in the best possible way. I got to flex both my set and visual merchandising muscles to create a wonderful space for Influencers and customers. Even during the get in, passers-by repeatedly popped in to ask us about opening times and have a chat about what we were doing. The colourful interiors, interactive elements like the embossing machine, and the brand name 'AGENZIO By Paperchase' pulled people in even before we were ready for them. If that didn't tell us what a hit the Concept Store would be, I don't know what would! Add macarons in the Agenzio colours, an illustrator, a nail artist, the new product, and our ever-brilliant store colleagues, and we had a triumph on our hands. I had the absolute pleasure of working on this beauty of a pop up last year with the captivating Customer Experience team (Jennifer Ralton & Euan Rainey), brilliant Brand team (Paige Appleton, Victoria Garbutt, Laura-Jane Watson, Olivia Walter, Charlotte Williams) and of course the amazing Artworkers (Ayerim Mogollon & Danny De Nobrega). Photos by Ryan Becker