Alchemy

How do you transform the way we experience cultural institutions? REMIX were asked to develop a new Experience Strategy for State Library Victoria. There has been a dramatic growth in the experience economy with 3 in 4 millenials preferring to purchase an experience over a desirable product (Euromonitor). The Alchemy project was designed to develop incredible new experiences through collaborations with leading experience designers across Victoria. A key objective was to develop business models that would make these sustainable rather than one-off projects. The program provided 14 grants of $20,000 to Victorian creative entrepreneurs. Ideas supported included gamifying the library from a leading escape room designer, virtual and immersive storytelling encounters, engaging new audiences through a content series that will be developed by one of Australian TikTok influencers with 350,000 subscribers, experiential dining and new approaches to visitor tour formats. The project has received widespread media coverage including the ABC and The Age where you can read more about it.

REMIX Global Summits bring together pioneers from different industries to explore the future of culture, creative cities and the creative economy. They are a forum where creative leaders from different sectors can exchange insights, ideas and work together towards common goals. Our sold-out summits in NYC, London and Sydney are attended by leading global cultural institutions, creative businesses, startups, policy makers and media.

"Hundreds of people eager to learn how culture, technology and entrepreneurship oppose, attract or mesh together and create business value, flocked to the state-of-the-art conference room of the US business and financial news giant Bloomberg to get challenged and inspired." - The Independant

For more information, visit:  http://www.remixsummits.com/ldn/
Watch the trailers from previous events to find out more: SYDNEY  /  LONDON

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