Alexander Matthews / Visual Identity
A new brand identity for Alexander Matthews, a South African writer and editor based in California. His wide-ranging beat includes the environment, travel and culture.
Over Alexander’s more than decade-long writing career, he’s had many encounters with memorable characters — from charismatic politicians to provocative artists. An accomplished interviewer, he has quizzed Ruby Wax about mindfulness, discussed writing with Nobel Laureate Nadine Gordimer and Booker-winning author Alan Hollinghurst, and learnt from adventurer Sir Raunulph Fiennes about what it takes to survive the polar wastes.
→ → Voodoo Voodoo
Design & Creative Direction → Catarina Pereira
Client → Alexander Matthews
Typefaces in use → Flecha & Sul Sans by @r_typography