Alexander Matthews / Visual Identity

  • Catarina Pereira

A new brand identity for Alexander Matthews, a South African writer and editor based in California. His wide-ranging beat includes the environment, travel and culture. Over Alexander’s more than decade-long writing career, he’s had many  encounters with memorable characters — from charismatic politicians to provocative artists. An accomplished interviewer, he has quizzed Ruby Wax about mindfulness, discussed writing with Nobel Laureate Nadine Gordimer and Booker-winning author Alan Hollinghurst, and learnt from adventurer Sir Raunulph Fiennes about what it takes to survive the polar wastes. . → → Voodoo Voodoo Design & Creative Direction → Catarina Pereira Client → Alexander Matthews Typefaces in use → Flecha & Sul Sans by @r_typography