In November 2017, Amazon's Prime Video had just increased it's local language progamming in Europe, and wanted to get the word out about it, across TV, OOH, and social. DPP created an own-able design system which promoted the rich and original content in a bold and engaging way, utilising the new Prime Video brand assets. Each advert format, including moving image, adopted this design system structure. A simple half and half image/copy split created consistency throughout, building brand awareness.
This campaign has been rolled out across multiple locations throughout Europe.
Companies
Amazon
- Technology