Working on a brief from advertising agency McCann, for Lockheed Martin, Framestore VR Studio collaborated to transport young students to the surface of mars, in a school bus, without them realizing what was about to happen.
With the first manned mission to Mars slated to occur within the next two decades, equipping students with the skills to pursue STEM education is more important than ever. It became apparent that something must be done to help inspire their sense of possibility and ignite their passion for the critical skills needed to get humans to deep space. But how do you go about inspiring a new generation of interplanetary explorers?
Using first-of-its-kind-technology and innovative VR to create an inspiring immersive experience, Framestore VR reached out to those future scientists, explorers, and pioneers—elementary and middle school students—and showed them, their parents and teachers, and the world just how close our future on Mars really is.
Here’s what Theo had to say…
What were the biggest challenges in bringing the idea to life?
There was almost nothing straightforward about this project. Every aspect of it required innovation, either in the technology itself or in the way in which it was being used. From a practical point of view, the logistics of prototyping the screen technology for the bus windows and having them custom made and delivered within the schedule represented an enormous challenge. But from an innovation standpoint, I think developing the system to track the bus in realtime with almost zero lag, and to an accuracy of centimeters represented the biggest challenge.