Andrew Barton Styling
NPD design for new hair care styling range Andrew Barton. Extending the global brand into a new hair care category
CLIENT: Mibelle Group Brands, Andrew Barton. Andrew Barton is a global haircare brand, that markets hair care in the Wets and aims to gain market share of the Styling category.
OBJECTIVE: To design a new styling range mad eup of 6 SKUs. Create a brand that can be marketed globally alongside Wets hair care.
Lead Concept design for new styling category within Andrew Barton hair care, Development of concepts through to artwork stage. Project management of NPD artwork print process, colour development and finishes.