App Design and Concept Proposal - AR Wayfinding

D&AD New Blood Festival "One to Watch" winner. This concept proposes AR way-finding as a solution to navigation challenges for people with invisible disabilities such as sensory and anxiety disorders combined with stress relief exercises for those that might get overwhelmed within a high-anxiety space. It also proposes different functionalities such as planning route based on needs such as physical accessibility or avoiding noisy and crowded areas. Every element within this project, starting from colour and typography and ending with UI design has been thoroughly investigated and researched beforehand so there is reasoning behind the use of every element.