Apple: Unsigned Artists

Unsigned artists is a collaboration project with Apple. The brief asked us to connect with an unsigned musician and produce promotional material based on a narrative relating to their music. Runrummer is the alias of 25-year-old Livi Morris; a songwriter and producer who grew up around Birmingham praised for creating "effortlessly laid-back melody and lyrics tinged with a swagger found on Lily Allen records". This project consisted of a zine and promotional posters. The focus was on an epiphany Runrummer experienced whilst in the Wadi Rum desert, an epiphany that kickstarted her music career and changed her life. ​ The zine details the experience in her words, as well as containing an A5 booklet of Runrummer's achievements since the epiphany.