Arcadia Movement Spring Drop

  • Tanyaradzwa Motsi
CLIENT: My Gym Wardrobe | Online Active-wear Retailer
PROBLEM: Coordinate a campaign that promotes the My Gym Wardrobe brand as well as the clothing brand featured, using only the resources provided by said brand to generate new and engaging content that isn't just a duplication of what is already circulating.
MY ROLE: One of my weekly duties as the Executive Assistant; saw campaign through from conception to design and distribution.
SOLUTION: Campaign coordinated for MailChimp, Instagram and website distribution channels.