Arena Mall, located in downtown Budapest next to the main railroad station, is the biggest shopping center in Hungary. After it was purchased by one of Foxrabbit's regular clients, NEPI Rockcastle, we were asked to create new branding. The goal was to create something fresh and easy to use on social media platforms, targeted to young and fashion-conscious people. I designed a new logotype with a simple type modification and a symbol based on it.
I created a complete manual for this branding. The 59-page booklet contained extensive guidelines with samples of usage, a vast palette of colors, patterns and typesetting rules to complement the brand.
I also included samples and best practices for both digital and traditional marketing to ensure that by following brand guides all visuals would be consistent and may be used to match the character, style and method of communication.