Art is Magic - Social Media

Immerse yourself in the enchanting world of "Art is Magic" by Jeremy Deller, a comprehensive exploration of his artistic journey and influences. We crafted a hugely successful social media campaign by creating bold and playful creative assets, that reflected Deller's creative style. Through innovative videos, behind-the-scenes glimpses, and compelling quotes, we amplified the excitement, ultimately amassing over 500,000 impressions and creating a platform to promote the Sunday Times Bestseller. I worked closely with both the author and CHEERIO to put together a campaign that reflects the lively tone of the book. By having direct access to Jeremy himself, I had countless opportunities to create engaging content that were sure to reflect his personal style (and the book’s). The creative content made use of quotes, behind-the-scenes book signings, launch events and stellar reviews the book received. I also produced a series of cutting-edge videos for promotion purposes. These videos utilised voiceovers from the author to help share his unique insights into the creation of the book, that gave the campaign a meaningful, personal touch from Jeremy. This mixture of engaging content all helped to build rapid excitement for the story before launch day. The book was incredibly well-received by readers and reviewers in the press. ‘Art is Magic’ was a Sunday Times bestseller and also achieved the ‘Tate Book of the Month’.