Artist Storefront SS17: WBTC x Supermundane

  • Alice Mayor
Award-winning artist-led souvenir store We Built This City commissioned revered London-based Graphic Designer Supermundane to design their storefront and window display on Carnaby Street.
Revealed to the public on Friday 10th February 2017, the striking shopfront display features Supermundane’s signature symmetrical designs across a hand-painted mural, ‘LON-DON’ totems and two colourful pigeons - all tied together by the phrase ‘London Is For All’.
Supermundane says: “I’ve lived in London for 20 years now and I have always loved Soho so I’m excited to have my work on Carnaby Street. WBTC have given me the chance to celebrate London in a way that I haven’t been able to do until now. My installation is all tied together by the phrase ‘London Is For All’ which sums up how I feel about London and what it means to me. I’ve always felt that everyone (and thing) is welcome here – even the pigeons – and that is something to be celebrated.”
Supermundane (aka Rob Lowe) is the latest in a series of London-based creatives commissioned by We Built This City to design their storefront - following in the footsteps of East London-based graphic artist Camille Walala, emerging design duo The City Works, Saatchi Gallery exhibitor Rugman and award-winning illustrator Alice Bowsher.
Alice Mayor, founder of We Built This City says: “We’re committed to offering artists and designers a platform to be seen in central London. Our storefront - along with our souvenirs - are a way of ensuring the West End provides its many visitors with a taste of the creativity and culture they can expect from a trip to London.”
An exclusive range of souvenirs developed in collaboration with Supermundane - including a magnet, badge, postcard and art print - are available to buy for a limited time only at We Built This City to celebrate the storefront residency.
You can read more about the We Built This City x Supermundane collaboration here on Creative Boom and We Heart.

Project Tags


  • We Built This City logo

    We Built This City

    • Arts and Culture