Artscapy Re-design

This project was to re-imagine the user interface of key pages of the Artscapy website for mobile, tablet and desktop and revamp the product design of the Artscapy dashboard experience. The main objectives of this redesign are to revisit and redesign the user flow, to improve the user experience, to lightly evolve the Artscapy brand identity, and to suggest and create a more engaging content language examples and narrative structure. The challenge lies in creating a well-engaging balance between the product (the paid-for dashboard and data tool for art collectors) and the ‘content hooks’ (which are the key pages a redesign is needed for).