ASICS Uplift Retford

We're so pleased to have played a small part in delivering this brilliant campaign for ASICS, thanks to the amazing people of Retford for getting involved. In the lead up to World Mental Health Day, ASICS together with the support of mental health charity MIND transformed the UK town of Retford into “Upliftford.” The experiment demonstrated the power of movement to uplift the mood of a town, with residents recording a mental uplift of 27%. Check out the film on YouTube:


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