The ASICS Mind Uplifter Cube
We've been uplifting minds! Back in July, we helped ASICS to create the Mind Uplifter Cube, a physical representation of their Mind Uplifter tool.
The bespoke 5m x 5m structure uses LED mesh curtain on all four sides to showcase exclusive content from ASICS that visually celebrates the impact that movement has on the mind and how uplift is achieved through exercise.
The installation was unveiled at the London ASICS 10k and placed on King Charles Island in London’s Trafalgar square for runners to enjoy before the race and as they approached the finish line.
The ASICS Mind Uplifter Cube was made up of 26,500 pixels and featured both pre and post-race messages for the runners that took part and also encouraged racegoers to use the Mind Uplifter tool on the day of the event.
It was incredible to have been part of an installation with such scale, a big shout out to our brilliant clients at ASICS and production partners Lucid Creates.
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