Assisted in creating a branding and marketing strategy for the client's new high-end cocktail bar, Hooch.
Oversaw the production of all collateral (i.e. logo, signage, menus, social media sites) and made sure everything was on-brand.
Regularly met with clients to evaluate the work done so far.
Worked closely with the designers to meet the needs of the client while maintaining on-brand designs.
Created short copy for regular social media marketing posts.
Organized several events to promote Hooch (i.e. Hooch's 1920's themed opening party "Let's Misbehave", 4th of July event at Hooch partnered with Maker's Mark, St. Patrick's Day at Hooch, and the once-a-month "Craft Takeover" where famous bartenders from around the world were invited to showcase their celebrated cocktails).
Constantly researched for and got in touch with other outlets to advertise Hooch (i.e. famous local food bloggers, magazines, etc.)