AstraZeneca - Day By Day
Day-by-Day is a personalised, live digital coaching service designed to help patients find a way forward after a heart attack.
After a heart attack, many people don’t change their lifestyles or refill their medication. In the US, 200,000 people a year go on to have a second heart attack.
We worked with 75 heart attack patients and caregivers to find out their real needs. By developing unique content, training a team of dedicated heart-health coaches, and using the latest technology, we created Day-by-Day, a live digital coaching service.
The result?
64% of patients started a new exercise routine.
17.1% improvement in the clinically recognised Patient Activation Measure (PAM) score.
40 health coach interactions per week.
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Companies
Digitas
- Publishing