AstraZeneca - Day By Day

Day-by-Day is a personalised, live digital coaching service designed to help patients find a way forward after a heart attack.
After a heart attack, many people don’t change their lifestyles or refill their medication. In the US, 200,000 people a year go on to have a second heart attack.
We worked with 75 heart attack patients and caregivers to find out their real needs. By developing unique content, training a team of dedicated heart-health coaches, and using the latest technology, we created Day-by-Day, a live digital coaching service.
The result?
64% of patients started a new exercise routine.
17.1% improvement in the clinically recognised Patient Activation Measure (PAM) score.
40 health coach interactions per week.


Catalina Cernica

  • Message
  • Head of Innovation


  • Digitas


    • Digital Media

Project Tags

  • Mobile App
  • Healthcare
  • App Design
  • user interface
  • User research
  • UX
  • user experience
  • Service Design