Join The–Dots

AstraZeneca - Day By Day

Day-by-Day is a personalised, live digital coaching service designed to help patients find a way forward after a heart attack.
After a heart attack, many people don’t change their lifestyles or refill their medication. In the US, 200,000 people a year go on to have a second heart attack.
We worked with 75 heart attack patients and caregivers to find out their real needs. By developing unique content, training a team of dedicated heart-health coaches, and using the latest technology, we created Day-by-Day, a live digital coaching service.
The result?
64% of patients started a new exercise routine.
17.1% improvement in the clinically recognised Patient Activation Measure (PAM) score.
40 health coach interactions per week.

Credits

Catalina Cernica

  • Message

Join our Pro Plan to message Catalina

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Head of Innovation
  •  

Project Tags

  • Mobile App
  • Healthcare
  • App Design
  • user interface
  • User research
  • UX
  • user experience
  • Service Design

Share your new project