AstraZeneca - Day By Day

Day-by-Day is a personalised, live digital coaching service designed to help patients find a way forward after a heart attack.
After a heart attack, many people don’t change their lifestyles or refill their medication. In the US, 200,000 people a year go on to have a second heart attack.
We worked with 75 heart attack patients and caregivers to find out their real needs. By developing unique content, training a team of dedicated heart-health coaches, and using the latest technology, we created Day-by-Day, a live digital coaching service.
The result?
64% of patients started a new exercise routine.
17.1% improvement in the clinically recognised Patient Activation Measure (PAM) score.
40 health coach interactions per week.

Team Credits

Tom Gribbin

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ConnectConnect

Catalina Cernica

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ConnectConnect
  • Head of Innovation
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Project Tags

Companies

  • Digitas

    Digitas

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    • Digital Media

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Tom Gribbin
Founder
CC
Head of Innovation