We named and branded this inventive start-up brand from scratch, using playful, approachable illustrations and a colourful palette. We steered away from anything too ‘sciency’, as AYEM – a little breakfast pot made with Protein and Omega 3 – is a food, not a shake or powder.
Illustrator - Beth Walrond


  • & SMITH

    & SMITH

    • Design


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Creative Partner and Owner
Creative Partner & Owner