B-better
is a progressive dance school based in Camdenwith the main focus in hip-hop and street dance. They needed
a logo design with a simple visual identity that would stand out.
My aim was to express the joy out of dancing and bring a sense of movement to the logo. We came up with two options: in the option A we achieved this through the “B” repetition in the name that visually supports the reading experience and works also as
a pictogram itself.
In the option B we played with layers and readability of letters.
In both options, we used the same colour palette that is based on green and blue.
I thought the ideal way to express motion was through gradient between those colours which now unifies the whole visual style across other materials.