B-better rebranding


is a progressive dance school based in Camdenwith the main focus in hip-hop and street dance. They needed
a logo design with a simple visual identity that would stand out. 
My aim was to express the joy out of dancing and bring a sense of movement to the logo. We came up with two options: in the option A we achieved this through the “B” repetition in the name that visually supports the reading experience and works also as
a pictogram itself. 
In the option B we played with layers and readability of letters.
In both options, we used the same colour palette that is based on green and blue. 
I thought the ideal way to express motion was through gradient between those colours which now unifies the whole visual style across other materials.

Team Credits

Jakub Simunek

  • graphic and motion designer


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Jakub Simunek
graphic and motion designer