BABINGTONS BLENDS, Online Strategy and Content Creation

  • Beatrice Duguid Cox

As part of our work for Babingtons Tea Rooms' UK launch, we also created all their bespoke external packaging and designed their social media content and online campaigns. Our goal was to reach a younger audience and create a fresh, modern image for the brand in a highly competitive tea market. As a key member of the team, I worked closely with the marketing manager and social media planner to develop and design visually engaging content and campaigns across various platforms, including Instagram, Facebook, and Twitter. From concept development to execution, I played a central role in ensuring Babingtons Tea Rooms' messaging was consistent, effective, and appealing to their target audience. Our efforts resulted in increased brand awareness and sales for the client.