BABINGTONS BLENDS, Website Design

For the UK launch of Babingtons Tea Rooms' range of products, Minale Tattersfield was tasked with creating an e-commerce site and all the necessary marketing and social media campaigns. Our goal was to recreate a modern and youthful version of the Italian tea platform, targeting young tea drinkers in a highly competitive market. As the lead designer on this project, I was responsible for the customer journey, laying out the website architecture, and designing the main pages, as well as drawing up the checkout and customer login. Working closely with a developer, SEO researcher, marketing manager, and social media planner, we were able to create a cohesive and effective online presence for Babingtons Tea Rooms, helping them successfully launch and sell their products in the UK market.