Back to Basics

  • Dhiren Patel
A design solution that persuades people to consume less, reduce waste, and promotes efficiency. This campaign capitalises on and promotes Waitrose's love of good, fresh, seasonal produce and that presents the health benefits of British produce through a modern take on the traditional periodic table.

The campaign is made interactive through a recipe competition where consumers share seasonal recipes via a phone app or a website, thus engaging effectively with the audience through various platforms including social media.