Briefed by agency Flying Object, we were asked to design and build an interactive game that would teach visitors to the Google Beach at Cannes Lions how to code. Correct code results in a free juice from the bar.
We were interested in creating a playful system that encouraged visitors to the beach to interact with coding environments. Using brightly painted wood blocks we played on the simplicity of children’s toys as a physical language to introduce technical concepts. By arranging the wooden blocks into different configurations the participants could build an algorithm – with each correct configuration resulting in a free juice.
Underpinned by myriad technologies the workings are never explained to the user – therefore the magic is in the experience, and not the technical solution.