Bargetr easily finds the bars showing the sports game you want to see. Start up company Bargetr had a strong brand direction and App but wanted a logo. The visual identity needed to represent the function of the app in its search of the best sports bars. This resulted in the linear logo which resembles a sport's teams badge, incorporates the stiching and shape of balls from a range of sports and shows a beer bottle placed in front of a widescreen tv.