Basics Coffee

In the world full of digital innovation, where everything is possible and everything is high paced, we often forget how fast and how far we have come as humanity. Coffee consumption is a ritual that brings us together as well as something that helps us go through the day, a culture with long roots. This concept is an ode to humanity, to our achievements, it reminds us to stay in awe and be grateful for the world we live in. We can sustain it only if we see the long term value. We achieve this by building a place that is high-end, technological and accustomed to high paced life of nowadays, which at the same time reminds us that everything started in nature - in clay, water, stones, plants. This juxtaposition of something very basic and natural, universally understood and something accustomed to digital world becomes a signature of this chain of coffee places. It takes us back to basics, closer to nature, while keeping comfort of our regular life.