For the D&AD New Blood awards, BBC put forward a brief about extending their current digital offering. They currently have a platform called BBC Sounds, which delivers both radio and podcast content through their website and mobile app. BBC are looking toward the future in how they provide their content. They would like to extend on how the target audience’s habitual behaviours could influence, shape and develop BBC Sounds for 16 to 35 year olds.
From here, my partner Matti and I saw an opportunity to tackle how our relationship with media and technology may change, and how we we could move things in a healthier direction. Below is the submission package we submitted.