Better With Pepsi Campaign

How do you show Pepsi x Food pairings in an aspirational and delicious way? While this case study does *not* incorporate Pepsi's new and widely publicized re-design (which will be hitting the shelves this fall), we are proud to launch — in partnership with PepsiCo UK — the 2023 Pepsi Max "Better with Pepsi" campaign and visual identity system. The brief was to promote Pepsi x Food pairings in a bold, iconic way. Spanning Digital, Out of Home, Retail, Food Service, Packaging, & Motion Design, we created an energetic, aspirational, and mouth-watering visual language for this program. Full case study at www.mltinyc.com !