Digital technologies reign supreme in the contemporary world. With the number of smartphone users quickly approaching half of the planet’s population, there is no other word to characterize these gadgets’ proliferation than “pervasive”. And if we add to it the prodigious quantity of tablets, laptops, and other smart devices, the pervasiveness of IT appliances effectively turns into ubiquity. The across-the-board advent of digital gimmicks has revolutionized many spheres of our life, changing social mores and introducing new trends along the way. Playing games, reading news updates, and permanently staying in touch with your family and friends are the IT amenities that are shaping the modus vivendi of people in this 21st century. Not only individuals find themselves entranced by the hi-tech novelties of the millennium that has just begun. Modern businesses have promptly realized the fantastic boons of digitalization, which offers a robust channel for reaching out to a wide audience and engaging prospective clients. To leverage this channel to the maximum, your company must have its own app.