Big Trip Indigenous Branding Project

An overview of my Big Trip visual identity and branding work. As it was a funded project I made everything. There was no budget for another designer, illustrator, photographer, editor for example like there normally is for a brand project of this size. I was the Art Director, the ideas coordinator, content researcher, website designer, animator and responsible for all design elements, the illustration, logo design, a sculpture, all branding and additional branding for the recent exhibition held @thinkandtink.kch gallery. The whole project was funded by the British Council, Malaysia British Council and organised by Borneo laboratory and Borneo Art Collective. The Big Trip is an anthropological project exploring indigenous culture, their art, beliefs and practices to see if there are ways we can contribute to a global reset. I drew from cave art symbolism, bones, nature, navigation and sound, to communicate our areas of interest. For my research I also looked at time as a concept in indigenous communities, environmentalism, storytelling methods, ritualistic practices, cave painting and what symbolism can tell us about a culture and used colours from nature as my main source of inspiration for the palette.