Blackcurrent Visual Identity

Brief was to create a brand identity and strategy for creative agency BLACKCURRENT run in East London by creative directors Reece and Joshua, both active members of the Black Lives Matter Movement. Strategy and Design Visual identity for BLACKCURRENT, a creative agency based in East London that works at the intersection of creative and strategy, helping brands create real dialogues with their audiences. Diversity sits at the head of their creative practice, enabling them to create work that distinctly shape brands and the culture they live in. We created a clear and consistent brand strategy including narrative, strapline, and tone of voice, to re-align their appearance and positioning with the their experience, body of work, and ambition. All elements focused on their unique ability to create meaningful dialogues with audiences through humanity and powerful content, and bring people together in the process. Strategy Sebastian Grenzhauser Design Direction Sthuthi Ramesh Grenzhauer